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Online Public Access Catalogue

题名/责任者:

The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.

出版发行项:

Chicago : McGraw Hill c2001.

ISBN:

0658010042 (cl.)

载体形态项:

xiv, 192 p. : ill. ; 24 cm.

丛编题名:

American marketing association

个人责任者:

Keiningham, Timothy L.

附加个人名称:

Vavra, Terry G.

论题主题:

Consumer satisfaction.

论题主题:

Success in business.

中图法分类号:

F713.55

人大法分类号:

4910.13

一般附注:

"American Marketing Association".

书目附注:

Includes bibliographical references and (p. 179-186) and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/mh021/00066217.html    

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