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西文图书1.Become the brand of choice : how to earn millions through relationship marketing / F713.50/E128
馆藏复本:1
可借复本:1 by Jason Hartman.
Lifestyles Press, c2000.
(0) 馆藏 -
西文图书2.AMA handbook for customer satisfaction / F713.55/E58
馆藏复本:1
可借复本:1 Alan Dutka.
American Marketing Association ; c1994.
(0) 馆藏 -
西文图书3.Reconnecting with customers : building brands and profits in the relationship age / F713.5/E201
馆藏复本:1
可借复本:1 Jack Myers.
Spurge Ink!, 1998.
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西文图书4.Measuring customer satisfaction : hot buttons and other measurement issues / F713.5/E166
馆藏复本:1
可借复本:1 James H. Myers.
American Marketing Association, c1999.
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西文图书5.ValueSpace : winning the battle for market leadership : lessons from the world's most admired com... F713.5/E167
馆藏复本:1
可借复本:1 Banwari Mittal, Jagdish N. Sheth.
McGraw-Hill, c2001.
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西文图书6.Aftermarketing : how to keep customers for life through relationship marketing / F713.5/E187
馆藏复本:1
可借复本:1 Terry G. Vavra.
Business One Irwin, c1992.
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西文图书7.Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / F713.5/E189
馆藏复本:1
可借复本:1 Mary Naylor and Susan Greco.
McGraw-Hill, c2002.
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西文图书8.Total access : giving customers what they want in an anytime, anywhere world / F713.5/E164
馆藏复本:1
可借复本:1 Regis McKenna.
Harvard Business School Press, c2002.
(0) 馆藏 -
西文图书9.Magnet marketing : the ultimate strategy for attracting and holding customers / F713.5/E160
馆藏复本:1
可借复本:1 John R. Graham with Steven J. Bennett.
Wiley, c1991.
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西文图书10.What customers value most : how to achieve business transformation by focusing on processes that... F713.52/E20
馆藏复本:1
可借复本:1 Stanley A. Brown.
J. Wiley, c1995.
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西文图书11.Niche selling : how to find your customer in a crowded market / F713.3/E52
馆藏复本:1
可借复本:1 William T. Brooks.
Irwin, c1992.
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西文图书12.One size fits one : building relationships one customer and one employee at a time / 2nd ed. F713.5/E88
馆藏复本:1
可借复本:1 Gary Heil, Tom Parker, Deborah C. Stephens.
John Wiley, c1999.
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西文图书13.Marketing nutrition : soy, functional foods, biotechnology, and obesity / R459.3/E2
馆藏复本:1
可借复本:1 Brian Wansink.
University of Illinois Press, c2005.
(0) 馆藏 -
西文图书14.The customer century : lessons from world class companies in integrated marketing and communicati... F270/E42
馆藏复本:1
可借复本:1 Anders Gronstedt.
Routledge, 2000.
(0) 馆藏 -
西文图书15.Seeking customers / F713.5/E104
馆藏复本:1
可借复本:1 edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
Harvard Business School Pub., c1993.
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西文图书16.Online customer care : applying today's technology to achieve world-class customer interaction / F713.55/E17
馆藏复本:1
可借复本:1 by Michael Cusack.
ASQ Quality Press, c1998.
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西文图书17.The customer delight principle : exceeding customers' expectations for bottom-line success / F713.55/E16
馆藏复本:1
可借复本:1 Timothy Keiningham and Terry Vavra.
McGraw Hill c2001.
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西文图书18.Mass affluence : seven new rules of marketing to today's consumer / F737.123/E1
馆藏复本:1
可借复本:1 Paul Nunes, Brian Johnson.
Harvard Business School Press, c2004.
(0) 馆藏 -
西文图书19.Keeping customers / F719/E12
馆藏复本:1
可借复本:1 edited, with an introduction by John J. Sviokla and Benson P. Shapiro.
Harvard Business School Press, c1993.
(0) 馆藏 -
西文图书20.Creating customer value : the path to sustainable competitve advantage / F713.55/E10
馆藏复本:1
可借复本:1 by Earl Naumann.
Thomson Executive Press, c1995.
(0) 馆藏
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