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  1. 西文图书1.Become the brand of choice : how to earn millions through relationship marketing / F713.50/E128

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    by Jason Hartman.
    Lifestyles Press, c2000.
    (0) 馆藏

  2. 西文图书2.AMA handbook for customer satisfaction / F713.55/E58

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    Alan Dutka.
    American Marketing Association ; c1994.
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  3. 西文图书3.Reconnecting with customers : building brands and profits in the relationship age / F713.5/E201

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    Jack Myers.
    Spurge Ink!, 1998.
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  4. 西文图书4.Measuring customer satisfaction : hot buttons and other measurement issues / F713.5/E166

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    James H. Myers.
    American Marketing Association, c1999.
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  5. 西文图书5.ValueSpace : winning the battle for market leadership : lessons from the world's most admired com... F713.5/E167

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    Banwari Mittal, Jagdish N. Sheth.
    McGraw-Hill, c2001.
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  6. 西文图书6.Aftermarketing : how to keep customers for life through relationship marketing / F713.5/E187

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    Terry G. Vavra.
    Business One Irwin, c1992.
    (0) 馆藏

  7. 西文图书7.Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / F713.5/E189

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    Mary Naylor and Susan Greco.
    McGraw-Hill, c2002.
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  8. 西文图书8.Total access : giving customers what they want in an anytime, anywhere world / F713.5/E164

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    Regis McKenna.
    Harvard Business School Press, c2002.
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  9. 西文图书9.Magnet marketing : the ultimate strategy for attracting and holding customers / F713.5/E160

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    John R. Graham with Steven J. Bennett.
    Wiley, c1991.
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  10. 西文图书10.What customers value most : how to achieve business transformation by focusing on processes that... F713.52/E20

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    Stanley A. Brown.
    J. Wiley, c1995.
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  11. 西文图书11.Niche selling : how to find your customer in a crowded market / F713.3/E52

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    William T. Brooks.
    Irwin, c1992.
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  12. 西文图书12.One size fits one : building relationships one customer and one employee at a time / 2nd ed. F713.5/E88

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    Gary Heil, Tom Parker, Deborah C. Stephens.
    John Wiley, c1999.
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  13. 西文图书13.Marketing nutrition : soy, functional foods, biotechnology, and obesity / R459.3/E2

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    Brian Wansink.
    University of Illinois Press, c2005.
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  14. 西文图书14.The customer century : lessons from world class companies in integrated marketing and communicati... F270/E42

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    Anders Gronstedt.
    Routledge, 2000.
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  15. 西文图书15.Seeking customers / F713.5/E104

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    edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
    Harvard Business School Pub., c1993.
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  16. 西文图书16.Online customer care : applying today's technology to achieve world-class customer interaction / F713.55/E17

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    by Michael Cusack.
    ASQ Quality Press, c1998.
    (0) 馆藏

  17. 西文图书17.The customer delight principle : exceeding customers' expectations for bottom-line success / F713.55/E16

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    Timothy Keiningham and Terry Vavra.
    McGraw Hill c2001.
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  18. 西文图书18.Mass affluence : seven new rules of marketing to today's consumer / F737.123/E1

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    Paul Nunes, Brian Johnson.
    Harvard Business School Press, c2004.
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  19. 西文图书19.Keeping customers / F719/E12

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    edited, with an introduction by John J. Sviokla and Benson P. Shapiro.
    Harvard Business School Press, c1993.
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  20. 西文图书20.Creating customer value : the path to sustainable competitve advantage / F713.55/E10

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    by Earl Naumann.
    Thomson Executive Press, c1995.
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