机读格式显示(MARC)
- 000 01205cam a2200349 a 4500
- 008 001108s2001 ilua b 001 0 eng
- 020 __ |a 0658010042 (cl.)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.335 |b .K45 2001
- 099 __ |a CAL 022002191066
- 100 1_ |a Keiningham, Timothy L. |0 CAL n2005124184# |7 ba0yba0y
- 245 14 |a The customer delight principle : |b exceeding customers' expectations for bottom-line success / |c Timothy Keiningham and Terry Vavra.
- 260 __ |a Chicago : |b McGraw Hill |c c2001.
- 300 __ |a xiv, 192 p. : |b ill. ; |c 24 cm.
- 440 _0 |a American marketing association
- 500 __ |a "American Marketing Association".
- 504 __ |a Includes bibliographical references and (p. 179-186) and index.
- 650 _0 |a Consumer satisfaction.
- 650 _0 |a Success in business.
- 700 1_ |a Vavra, Terry G. |0 CAL n2005252996# |7 ba0yba0y
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/00066217.html