MARC状态：审校 文献类型：西文图书 浏览次数：65
- 题名/责任者:
- Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers.
- 版本说明:
- 1st ed.
- 出版发行项:
- New York : Currency/Doubleday, 2005.
- ISBN:
- 0385510306
- 载体形态项:
- viii, 296 p. : ill. ; 25 cm.
- 个人责任者:
- Peppers, Don.
- 附加个人名称:
- Rogers, Martha, Ph.D.
- 论题主题:
- Customer equity-Management.
- 论题主题:
- Customer relations-Management.
- 论题主题:
- Customer loyalty.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. [237]-280) and index.
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