机读格式显示(MARC)

• 000 00957pam a2200313 a 4500

• 001 0000374226

• 003 CAL

• 005 20190930105800.0

• 008 050401s2005 nyua b 001 0 eng

• 010 __ |a 2005045521

• 020 __ |a 0385510306

• 040 __ |a DLC |c DLC |d YDX

• 050 00 |a HF5415.527 |b .P47 2005

• 082 00 |a 658.8/12 |2 22

• 090 __ |a F713.50/E79

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022009105040

• 100 1_ |a Peppers, Don.

• 245 10 |a Return on customer : |b creating maximum value from your scarcest resource / |c Don Peppers and Martha Rogers.

• 250 __ |a 1st ed.

• 260 __ |a New York : |b Currency/Doubleday, |c 2005.

• 300 __ |a viii, 296 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. [237]-280) and index.

• 650 _0 |a Customer equity |x Management.

• 650 _0 |a Customer relations |x Management.

• 650 _0 |a Customer loyalty.

• 700 1_ |a Rogers, Martha, |c Ph.D.

• 920 __ |a 222016 |z 1

• 998 __ |a TSU