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Online Public Access Catalogue

题名/责任者:

The philosophy of branding : great philosophers think brands / Thom Braun.

出版发行项:

London : Kogan Page, 2004.

ISBN:

0749441933

载体形态项:

192 p. ; 19 cm.

个人责任者:

Braun, Thom, 1953-

论题主题:

Brand name products-Philosophy.

论题主题:

Business names-Philosophy.

论题主题:

Product management-Philosophy.

中图法分类号:

F273.2

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip0414/2003028084.html    

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