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  1. 西文图书1.Your brand is your future / F273.2/E25

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    American Association of Advertising Agencies, Inc.
    American Association of Advertising Agencies, Inc., 1996.
    (0) 馆藏

  2. 西文图书2.Branding : from brief to finished solution / F760.5/E29

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    written and designed by Mono
    RotoVision, [2002]
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  3. 西文图书3.Concepting : creating successful brands in a communication-oriented era / F760.5/E30

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    Jan Rijkenberg.
    World Advertising Research Center , 2001.
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  4. 西文图书4.The name's the thing : creating the perfect name for your company or product / 1st Amacom pbk. ed F76/E3

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    Henri Charmasson
    Amacom, 1991
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  5. 西文图书5.Smart things to know about brands & branding F272.3/E3

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    John Mariotti.
    Capstone Pub., c1999.
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  6. 西文图书6.The revenge of bradn x : How to build a Big Time Brand™ on the web or any where else. / F760.5/E28

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    .Rob Frankel
    Rob Frankel , 2000.
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  7. 西文图书7.Brands & advertising : how advertising effectiveness influences brand equity/ F713.56/E16

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    Giep Franzen.
    Admap Publications, 1999.
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  8. 西文图书8.Branded? / F713.55/E59

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    Gareth Williams
    V&A, 2000
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  9. 西文图书9.The power of retail branding / F760.5/E23

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    Arthur A. Winters ... [et al.]
    Visual Reference Publications ; c2005
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  10. 西文图书10.Pro logo : brands as a factor of progress / F719/E16

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    Michel Chevalier and G茅rald Mazzalovo ; [translation: Joe LaCour]
    Palgrave Macmillan, 2004
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  11. 西文图书11.4-D branding : cracking the corporate code of the network economy / F760.5/E22

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    Thomas Gad ; with a foreword by Richard Branson.
    Financial Times Prentice Hall, 2001.
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  12. 西文图书12.Wordcraft : the art of turning little words into big business / 1st ed. F713.8/E39

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    Alex Frankel.
    Crown Publishers, c2004.
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  13. 西文图书13.Creating powerful brands in consumer, service, and industrial markets / 2nd ed. F713.5/E202

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    Leslie de Chernatony and Malcolm McDonald.
    Butterworth-Heinemann, 1998.
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  14. 西文图书14.The ultimate book of business brands : insights from the world's 50 greatest brands / F760.5/E20

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    Des Dearlove & Stuart Crainer.
    Capstone, 1999.
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  15. 西文图书15.The customer revolution : how to thrive when customers are in control / F713.55/E46

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    Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis.
    Crown Business, c2001.
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  16. 西文图书16.A branded world : adventures in public relations and the creation of superbrands / F760.5/E19

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    Michael Levine.
    John Wiley & Sons, c2003.
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  17. 西文图书17.Brand aid : an easy reference guide to solving your toughest branding problems and strengthening... F713.5/E170

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    Brad VanAuken.
    American Management Association, c2003.
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  18. 西文图书18.Brand hijack : marketing without marketing / F760.5/E1

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    Alex Wipperf鑥rth.
    Portfolio, 2005.
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  19. 西文图书19.Brands : the new wealth creators / F760/E1

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    edited by Susannah Hart and John M. Murphy.
    Palgrave, 1998.
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  20. 西文图书20.Brand.new / F713.8/E38

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    [edited by Jane Pavitt].
    Princeton University Press, 2000.
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