检索到 40 条 主题词=PRODUCT MANAGEMENT 的结果
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西文图书1.The agile marketer : turning customer experience into your competitive advantage / F273/E10
馆藏复本：3
可借复本：3 Roland Smart.
Wiley, [2016]
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西文图书2.The revenge of bradn x : How to build a Big Time Brand™ on the web or any where else. / F760.5/E28
馆藏复本：1
可借复本：1 .Rob Frankel
Rob Frankel , 2000.
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西文图书3.Marketing new industrial products / C931/E10
馆藏复本：1
可借复本：1 Michael J. Baker.
Macmillan, 1975.
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西文图书4.New product development checklists : proven checklists for developing new products from mission t... F713.5/E235
馆藏复本：1
可借复本：1 George Gruenwald.
NTC Business Books, c1991.
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西文图书5.The power of retail branding / F760.5/E23
馆藏复本：2
可借复本：2 Arthur A. Winters ... [et al.]
Visual Reference Publications ; c2005
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西文图书6.The ultimate book of business brands : insights from the world's 50 greatest brands / F760.5/E20
馆藏复本：1
可借复本：1 Des Dearlove & Stuart Crainer.
Capstone, 1999.
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西文图书7.Storytelling : branding in practice / F713.50/E99
馆藏复本：1
可借复本：1 Klaus Fog, Christian Budtz, Baris Yakaboylu.
Springer, 2005.
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西文图书8.The customer revolution : how to thrive when customers are in control / F713.55/E46
馆藏复本：1
可借复本：1 Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis.
Crown Business, c2001.
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西文图书9.Consumer product development / F08/E1
馆藏复本：1
可借复本：1 Roderick White.
Longman , 1973.
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西文图书10.The environmental marketing imperative : strategies for transforming environmental commitment int... F713.5/E133
馆藏复本：1
可借复本：1 Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson.
Probus Pub. Co., c1994.
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西文图书11.What customers want : using outcome-driven innovation to create breakthrough products and services / F272/E21
馆藏复本：1
可借复本：1 Anthony Ulwick.
McGraw-Hill, c2005.
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西文图书12.Defending the brand : aggressive strategies for protecting your brand in the online arena / F713.36/E52
馆藏复本：1
可借复本：1 Brian H. Murray.
American Management Association, c2004.
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西文图书13.From brand vision to brand evaluation : strategically building and sustaining brands / F273.2/E22
馆藏复本：1
可借复本：1 Leslie de Chernatony
Butterworth-Heinemann, 2001
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西文图书14.Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of re... F713.55/E29
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可借复本：1 by William J. McEwen.
Gallup, c2005.
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西文图书15.New product development / 2nd ed F273.2/E20
馆藏复本：1
可借复本：1 George Gruenwald ; foreword by Peter G. Peterson
NTC Business Books, [1992]
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西文图书16.Product strategy for high-technology companies : how to achieve growth, competitive advantage, an... C934/E8
馆藏复本：1
可借复本：1 Michael E. McGrath.
Irwin Professional Pub., c1995.
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西文图书17.The experience economy : work is theatre & every business a stage / F273.2/E19
馆藏复本：1
可借复本：1 B. Joseph Pine II, James H. Gilmore.
Harvard Business School Press, c1999.
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西文图书18.Beyond branding : how savvy marketers build brand equity to create products and open new markets / F760.5/E18
馆藏复本：1
可借复本：1 Joe Marconi.
Probus Pub. Co., c1993.
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西文图书19.Beyond the brand : why engaging the right customers is essential to winning in business / F273/E9
馆藏复本：1
可借复本：1 John Winsor.
Dearborn Trade Pub., c2004.
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西文图书20.Product/service strategy / F273.2/E13
馆藏复本：1
可借复本：1 Richard T. Hise.
Mason/Charter, 1977.
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