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西文图书1.Concepting : creating successful brands in a communication-oriented era / F760.5/E30
馆藏复本:1
可借复本:1 Jan Rijkenberg.
World Advertising Research Center , 2001.
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西文图书2.The name's the thing : creating the perfect name for your company or product / 1st Amacom pbk. ed F76/E3
馆藏复本:1
可借复本:1 Henri Charmasson
Amacom, 1991
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西文图书3.Smart things to know about brands & branding F272.3/E3
馆藏复本:1
可借复本:1 John Mariotti.
Capstone Pub., c1999.
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西文图书4.The power of retail branding / F760.5/E23
馆藏复本:2
可借复本:2 Arthur A. Winters ... [et al.]
Visual Reference Publications ; c2005
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西文图书5.Wordcraft : the art of turning little words into big business / 1st ed. F713.8/E39
馆藏复本:1
可借复本:1 Alex Frankel.
Crown Publishers, c2004.
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西文图书6.Brand policy determination F270/E44
馆藏复本:1
可借复本:1 [by] Victor J. Cook and Thomas F. Schutte.
Allyn and Bacon [1967]
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西文图书7.eBrands : building an Internet business at breakneck speed / F760.5/E12
馆藏复本:1
可借复本:1 Phil Carpenter.
Harvard Business School Press, c2000.
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西文图书8.Branded customer service : the new competitive edge / F713.3/E39
馆藏复本:1
可借复本:1 Janelle Barlow and Paul Stewart.
Berrett-Koehler, c2004.
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西文图书9.The philosophy of branding : great philosophers think brands / F273.2/E6
馆藏复本:1
可借复本:1 Thom Braun.
Kogan Page, 2004.
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