机读格式显示(MARC)

• 000 00888nam a2200301 a 4500

• 001 0000373547

• 003 CAL

• 005 20190925093100.0

• 008 031224s2004 enk 000 0 eng

• 010 __ |a 2003028084

• 020 __ |a 0749441933

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b B74 2004

• 082 00 |a 658.8/27/01 |2 22

• 090 __ |a F273.2/E6

• 093 __ |a F273.2 |2 4

• 099 __ |a CAL 022004136306

• 100 1_ |a Braun, Thom, |d 1953-

• 245 14 |a The philosophy of branding : |b great philosophers think brands / |c Thom Braun.

• 260 __ |a London : |b Kogan Page, |c 2004.

• 300 __ |a 192 p. ; |c 19 cm.

• 650 _0 |a Brand name products |x Philosophy.

• 650 _0 |a Business names |x Philosophy.

• 650 _0 |a Product management |x Philosophy.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0414/2003028084.html

• 920 __ |a 222016 |z 1

• 998 __ |a FDU