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Online Public Access Catalogue

题名/责任者:

Wordcraft : the art of turning little words into big business / Alex Frankel.

版本说明:

1st ed.

出版发行项:

New York : Crown Publishers, c2004.

ISBN:

1400051045 (hardcover)

载体形态项:

xii, 241 p. ; 22 cm.

变异题名:

Words into big business

个人责任者:

Frankel, Alex.

论题主题:

Brand name products-Case studies.

论题主题:

Business names-Case studies.

论题主题:

Advertising.

论题主题:

Marketing.

论题主题:

Creative ability in business.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references (p. 219-230) and index.

内容附注:

Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/random055/2003019670.html    

电子资源:

Sample text    Sample text http://www.loc.gov/catdir/samples/random051/2003019670.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/random052/2003019670.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip048/2003019670.html    

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