机读格式显示(MARC)

• 000 01604cam a22003734a 4500

• 001 0000374479

• 005 20191010090600.0

• 008 030905s2004 nyu b 001 0 eng d

• 010 __ |a 2003019670

• 020 __ |a 1400051045 (hardcover)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF6161.B4 |b F73 2004

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F713.8/E39

• 093 __ |a F713.8

• 100 1_ |a Frankel, Alex.

• 245 10 |a Wordcraft : |b the art of turning little words into big business / |c Alex Frankel.

• 246 30 |a Words into big business

• 250 __ |a 1st ed.

• 260 __ |a New York : |b Crown Publishers, |c c2004.

• 300 __ |a xii, 241 p. ; |c 22 cm.

• 504 __ |a Includes bibliographical references (p. 219-230) and index.

• 505 0_ |a Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.

• 650 _0 |a Brand name products |v Case studies.

• 650 _0 |a Business names |v Case studies.

• 650 _0 |a Advertising.

• 650 _0 |a Marketing.

• 650 _0 |a Creative ability in business.

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/random055/2003019670.html

• 856 41 |3 Sample text |u http://www.loc.gov/catdir/samples/random051/2003019670.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/random052/2003019670.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip048/2003019670.html

• 920 __ |a 222016 |z 1