检索到 113 条 主题词=ADVERTISING 的结果
-
西文图书1.Creative strategy in advertising / 9th ed. F713.8/E3
馆藏复本：5
可借复本：5 Bonnie L. Drewniany, A. Jerome Jewler = 广告创意与策略 / 邦尼·L.德鲁安尼, A. 杰罗姆·朱勒著.
Dongbei University of Finance & Economics Press, 2008.
(0) 馆藏 -
西文图书2.Maximizing your media dollars : ANA's guide to media planning and buying / F713.8/E44
馆藏复本：1
可借复本：1 by Herbert Zeltner.
Association of national advertisers, Inc., 1966.
(0) 馆藏 -
西文图书3.Concepting : creating successful brands in a communication-oriented era / F760.5/E30
馆藏复本：1
可借复本：1 Jan Rijkenberg.
World Advertising Research Center , 2001.
(0) 馆藏 -
西文图书4.L'Objet publicitaire / J524.4/E1
馆藏复本：1
可借复本：1 Michel Corrodi.
Editions Alternatives, [1984]
(0) 馆藏 -
西文图书5.Winning with promotion power : 100 best of the best promotions : the Reggae Award winners, Promot... F713.3/E77
馆藏复本：1
可借复本：1 Dartnell Corporation.
Dartnell Corp., c1994.
(0) 馆藏 -
西文图书6.Motivation Research : Its Practice and Uses for Advertising, Marketing, and other Business Purpos... F713.5/E241
馆藏复本：1
可借复本：1 Harry Henry.
Crosby Lockwood & Son,LTD., 1958.
(0) 馆藏 -
西文图书7.Brands & advertising : how advertising effectiveness influences brand equity/ F713.56/E16
馆藏复本：1
可借复本：1 Giep Franzen.
Admap Publications, 1999.
(0) 馆藏 -
西文图书8.Guerrilla marketing for the nineties : the newest secrets for making big profits from your small... F713.5/E228
馆藏复本：1
可借复本：1 by Jay Conrad Levinson.
Houghton Mifflin, 1993.
(0) 馆藏 -
西文图书9.The new road to successful advertising : how to integrate image and response / 1st ed. F713.8/E42
馆藏复本：1
可借复本：1 Carol Nelson.
Bonus Books, c1991.
(0) 馆藏 -
西文图书10.The focus group : a strategic guide to organizing, conducting and analyzing the focus group inter... F713.52/E26
馆藏复本：1
可借复本：1 Jane Farley Templeton
Probus Publishing Company, [1994]
(0) 馆藏 -
西文图书11.Business to business communications handbook / F713.50/E117
馆藏复本：1
可借复本：1 Fred R. Messner
NTC Business Books in conjunction with the Association of National Advertisers, [1992]
(0) 馆藏 -
西文图书12.Marketing communication; modern promotional strategy F713.3/E71
馆藏复本：1
可借复本：1 [by] Frederick E. Webster, Jr.
Ronald Press Co. [1971]
(0) 馆藏 -
西文图书13.The power of retail branding / F760.5/E23
馆藏复本：2
可借复本：2 Arthur A. Winters ... [et al.]
Visual Reference Publications ; c2005
(0) 馆藏 -
西文图书14.Cases in direct marketing / 2nd ed. F713.5/E216
馆藏复本：1
可借复本：1 Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone.
NTC Business Books, c1996.
(0) 馆藏 -
西文图书15.The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your br... F713.8/E40
馆藏复本：1
可借复本：1 Frank Delano
AMACOM, c1999
(0) 馆藏 -
西文图书16.Forensic marketing : optimizing results from marketing communication : the essential guide / F713.5/E203
馆藏复本：1
可借复本：1 Gavin Barrett.
McGraw-Hill, c1995.
(0) 馆藏 -
西文图书17.The critical partnership; standards of advertising agency selection and performance. F713.52/E23
馆藏复本：1
可借复本：1 Hanan, Mack.
American Management Association [1966]
(0) 馆藏 -
西文图书18.The company speaks; communication in modern business management F713.5/E200
馆藏复本：1
可借复本：1 Kemp, Graham
Longman [1973]
(0) 馆藏 -
西文图书19.Wordcraft : the art of turning little words into big business / 1st ed. F713.8/E39
馆藏复本：1
可借复本：1 Alex Frankel.
Crown Publishers, c2004.
(0) 馆藏 -
西文图书20.M. A. M. E., market and media evaluation; the AIA handbook of advertising to business, industry,... F713.50/E98
馆藏复本：1
可借复本：1 Editor in chief: Robert D. Schiller.
Macmillan [1969]
(0) 馆藏
