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Online Public Access Catalogue

题名/责任者:

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

版本说明:

2nd ed.

出版发行项:

Boston : Irwin/McGraw-Hill, c2000.

ISBN:

0072312211

ISBN:

0071169946 (international edition)

载体形态项:

xxviii, 620 p. : ill. ; 26 cm.

个人责任者:

Zeithaml, Valarie A.

附加个人名称:

Bitner, Mary Jo

论题主题:

Service industries-Marketing.

论题主题:

Customer services.

论题主题:

Marketing.

中图法分类号:

F719

科图法分类号:

29.499

人大法分类号:

4910.13

书目附注:

Includes bibliographical references and index.

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/mh042/99029464.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/mh023/99029464.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/mh023/99029464.html    

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