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西文图书1.Domestic regulation and service trade liberalization / F719/E18
馆藏复本:1
可借复本:1 Aaditya Mattoo and Pierre Sauvé, editors.
World Bank ; c2003.
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西文图书2.The service edge : 101 companies that profit from customer care / F719/E17
馆藏复本:1
可借复本:1 by Ron Zemke with Dick Schaaf ; foreword by Tom Peters
Penguin, 1990, c1989
(0) 馆藏 -
西文图书3.Selling the invisible : a field guide to modern marketing / F719/E15
馆藏复本:1
可借复本:1 Harry Beckwith.
Warner Books, c1997.
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西文图书4.Best face forward : why companies must improve their service interfaces with customers / F713.5/E162
馆藏复本:1
可借复本:1 Jeffrey F. Rayport, Bernard J. Jaworski.
Harvard Business School Press, c2005.
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西文图书5.Services marketing : integrating customer focus across the firm / 2nd ed. F719/E14
馆藏复本:1
可借复本:1 Valarie A. Zeithaml, Mary Jo Bitner.
Irwin/McGraw-Hill, c2000.
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西文图书6.Marketing services : competing through quality / F713.8/E35
馆藏复本:1
可借复本:1 Leonard L. Berry, A. Parasuraman.
Free Press ; c1991.
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西文图书7.Marketing in the service sector / F737.123/E9
馆藏复本:1
可借复本:1 John M. Rathmell.
Winthrop Publishers, c1974.
(0) 馆藏 -
西文图书8.The invisible touch : the four keys to modern marketing / F713.5/E75
馆藏复本:1
可借复本:1 Harry Beckwith.
Warner Books, c2000.
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西文图书9.Market leadership strategies for service companies : creating growth, profits, and customer loyal... F713.5/E51
馆藏复本:1
可借复本:1 Craig Terrill and Arthur Middlebrooks.
NTC Business Books, c2000.
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西文图书10.The AMA handbook of marketing for the service industries / F713.50/E37
馆藏复本:1
可借复本:1 Carole A. Congram, editor, Margaret L. Friedman, associate editor.
American Management Association, c1991.
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西文图书11.Services marketing: integrating customer focus across the firm / Seventh edition. F719/E11=7
馆藏复本:3
可借复本:3 Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler = 服务营销 / 瓦拉瑞尔·A. 泽丝曼尔, 玛丽·...
机械工业出版社, 2019.
(0) 馆藏 -
西文图书12.Supertrends of future China : billion dollar business opportunities for China's Olympic decade / F832.6/E2
馆藏复本:3
可借复本:3 James K. Yuann, Jason Inch.
World Scientific, c2008.
(0) 馆藏 -
西文图书13.Uncommon service : how to win by putting customers at the core of your business / F713.55/E7
馆藏复本:3
可借复本:3 Frances Frei, Anne Morriss.
Harvard Business Review Press, c2012.
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西文图书14.Financial and accounting handbook for service industries / F719/E6
馆藏复本:1
可借复本:1 Jerome P. Solomon.
CBI Pub. Co., c1981.
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西文图书15.International trade in services : new trends and opportunities for developing countries / F719/E3
馆藏复本:1
可借复本:1 Olivier Cattaneo ... [et al.], editors.
World Bank, c2010.
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西文图书16.Trade in services negotiations : a guide for developing countries / F719/E4
馆藏复本:1
可借复本:1 edited by Sebastián Sáez.
World Bank, c2010.
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西文图书17.The best service is no service : how to liberate your customers from customer service, keep them hap F713.50/E13
馆藏复本:2
可借复本:2 Bill Price, David Jaffe.
Jossey-Bass, c2008.
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西文图书18.Services marketing : people, technology, strategy = 服务营销 : 人员、技术与策略 /-4th ed. F713.5/E2
馆藏复本:5
可借复本:5 Christopher Lovelock.
清华大学出版社, 2001.
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