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- 题名/责任者:
- Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick.
- 出版发行项:
- London ; New York : Routledge, 2005.
- ISBN:
- 0415341930
- ISBN:
- 9780415341936
- ISBN:
- 0415341949 (pbk.)
- ISBN:
- 9780415341943 (pbk.)
- 载体形态项:
- xxi, 356 p. : ill. ; 24 cm.
- 附加个人名称:
- Ratneshwar, S.
- 附加个人名称:
- Mick, David Glen.
- 论题主题:
- Consumer behavior.
- 论题主题:
- Consumers-Research.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references and indexes.
- 内容附注:
- Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely -- Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch -- Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis -- Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater --
- 内容附注:
- We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- Consumer identity motives in the information age / John Deighton -- Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mu*niz, Jr. -- How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky -- Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye -- What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.
- 电子资源:
- Publisher description Publisher description http://www.loc.gov/catdir/enhancements/fy0653/2004028913-d.html
- 电子资源:
- Contributor biographical information Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1102/2004028913-b.html
- 电子资源:
- \201710240\ZJT201310003\022006011107\F001.jpg \201710240\ZJT201310003\022006011107\F001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710240\ZJT201310003\022006011107&type=1 封面
- 电子资源:
- \201710240\ZJT201310003\022006011107\M001.jpg \201710240\ZJT201310003\022006011107\M001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710240\ZJT201310003\022006011107&type=3 目次
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