MARC状态：审校 文献类型：西文图书 浏览次数：66
- 题名/责任者:
- The name's the thing : creating the perfect name for your company or product / Henri Charmasson
- 版本说明:
- 1st Amacom pbk. ed
- 出版发行项:
- New York : Amacom, 1991
- ISBN:
- 0814477550 :
- 载体形态项:
- xiv, 171 p. : ill. ; 23 cm
- 统一题名:
- Name is the game
- 附加非控制题名:
- Name is the thing
- 个人责任者:
- Charmasson, Henri
- 论题主题:
- Business names
- 论题主题:
- Brand name products
- 中图法分类号:
- F76
- 一般附注:
- Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988
- 书目附注:
- Includes bibliographical references (p. 157) and index
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