珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Brandscendence : three essential elements of enduring brands / Kevin A. Clark.

出版发行项:

Chicago, IL : Dearborn Trade Pub., c2004.

ISBN:

0793183030

载体形态项:

viii, 247 p. : ill. ; 24 cm.

个人责任者:

Clark, Kevin A.

论题主题:

Brand name products.

论题主题:

Brand name products-Management.

论题主题:

Brand name products-Valuation-Management.

中图法分类号:

F713.50

一般附注:

Includes index.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip0416/2004006707.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2004006707-d.html    

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