机读格式显示(MARC)

• 000 00985cam a22002894a 4500

• 001 0000373818

• 005 20190927154600.0

• 008 040322s2004 ilua b 001 0 eng d

• 010 __ |a 2004006707

• 020 __ |a 0793183030

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b C53 2004

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F713.50/E41

• 093 __ |a F713.50

• 100 1_ |a Clark, Kevin A.

• 245 10 |a Brandscendence : |b three essential elements of enduring brands / |c Kevin A. Clark.

• 260 __ |a Chicago, IL : |b Dearborn Trade Pub., |c c2004.

• 300 __ |a viii, 247 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Brand name products.

• 650 _0 |a Brand name products |x Management.

• 650 _0 |a Brand name products |x Valuation |x Management.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0416/2004006707.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0708/2004006707-d.html

• 920 __ |a 222016 |z 1