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西文图书1.Your brand is your future / F273.2/E25
馆藏复本:1
可借复本:1 American Association of Advertising Agencies, Inc.
American Association of Advertising Agencies, Inc., 1996.
(0) 馆藏 -
西文图书2.Branding : from brief to finished solution / F760.5/E29
馆藏复本:1
可借复本:1 written and designed by Mono
RotoVision, [2002]
(0) 馆藏 -
西文图书3.Concepting : creating successful brands in a communication-oriented era / F760.5/E30
馆藏复本:1
可借复本:1 Jan Rijkenberg.
World Advertising Research Center , 2001.
(0) 馆藏 -
西文图书4.The name's the thing : creating the perfect name for your company or product / 1st Amacom pbk. ed F76/E3
馆藏复本:1
可借复本:1 Henri Charmasson
Amacom, 1991
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西文图书5.Smart things to know about brands & branding F272.3/E3
馆藏复本:1
可借复本:1 John Mariotti.
Capstone Pub., c1999.
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西文图书6.The revenge of bradn x : How to build a Big Time Brand™ on the web or any where else. / F760.5/E28
馆藏复本:1
可借复本:1 .Rob Frankel
Rob Frankel , 2000.
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西文图书7.Brands & advertising : how advertising effectiveness influences brand equity/ F713.56/E16
馆藏复本:1
可借复本:1 Giep Franzen.
Admap Publications, 1999.
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西文图书8.Branded? / F713.55/E59
馆藏复本:1
可借复本:1 Gareth Williams
V&A, 2000
(0) 馆藏 -
西文图书9.The power of retail branding / F760.5/E23
馆藏复本:2
可借复本:2 Arthur A. Winters ... [et al.]
Visual Reference Publications ; c2005
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西文图书10.Pro logo : brands as a factor of progress / F719/E16
馆藏复本:1
可借复本:1 Michel Chevalier and G茅rald Mazzalovo ; [translation: Joe LaCour]
Palgrave Macmillan, 2004
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西文图书11.4-D branding : cracking the corporate code of the network economy / F760.5/E22
馆藏复本:1
可借复本:1 Thomas Gad ; with a foreword by Richard Branson.
Financial Times Prentice Hall, 2001.
(0) 馆藏 -
西文图书12.Wordcraft : the art of turning little words into big business / 1st ed. F713.8/E39
馆藏复本:1
可借复本:1 Alex Frankel.
Crown Publishers, c2004.
(0) 馆藏 -
西文图书13.Creating powerful brands in consumer, service, and industrial markets / 2nd ed. F713.5/E202
馆藏复本:1
可借复本:1 Leslie de Chernatony and Malcolm McDonald.
Butterworth-Heinemann, 1998.
(0) 馆藏 -
西文图书14.The ultimate book of business brands : insights from the world's 50 greatest brands / F760.5/E20
馆藏复本:1
可借复本:1 Des Dearlove & Stuart Crainer.
Capstone, 1999.
(0) 馆藏 -
西文图书15.The customer revolution : how to thrive when customers are in control / F713.55/E46
馆藏复本:1
可借复本:1 Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis.
Crown Business, c2001.
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西文图书16.A branded world : adventures in public relations and the creation of superbrands / F760.5/E19
馆藏复本:1
可借复本:1 Michael Levine.
John Wiley & Sons, c2003.
(0) 馆藏 -
西文图书17.Brand aid : an easy reference guide to solving your toughest branding problems and strengthening... F713.5/E170
馆藏复本:1
可借复本:1 Brad VanAuken.
American Management Association, c2003.
(0) 馆藏 -
西文图书18.Brand hijack : marketing without marketing / F760.5/E1
馆藏复本:6
可借复本:6 Alex Wipperf鑥rth.
Portfolio, 2005.
(0) 馆藏 -
西文图书19.Brands : the new wealth creators / F760/E1
馆藏复本:1
可借复本:1 edited by Susannah Hart and John M. Murphy.
Palgrave, 1998.
(0) 馆藏 -
西文图书20.Brand.new / F713.8/E38
馆藏复本:1
可借复本:1 [edited by Jane Pavitt].
Princeton University Press, 2000.
(0) 馆藏
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