MARC状态：审校 文献类型：西文图书 浏览次数：54
- 题名/责任者:
- Word-of-mouth marketing / Jerry R. Wilson
- 出版发行项:
- New York ; Chichester : Wiley, 1991
- ISBN:
- 0471524956
- ISBN:
- 0471008583 (pbk)
- 载体形态项:
- xv, 256 p. ; 24 cm
- 个人责任者:
- Wilson, Jerry R., 1944-2005
- 论题主题:
- Customer services-United States-Public opinion
- 论题主题:
- Consumer satisfaction-United States
- 论题主题:
- Consumer behavior-United States
- 论题主题:
- Employee motivation-United States
- 论题主题:
- Advertising-United States
- 中图法分类号:
- F719
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