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西文图书1.Become the brand of choice : how to earn millions through relationship marketing / F713.50/E128
馆藏复本:1
可借复本:1 by Jason Hartman.
Lifestyles Press, c2000.
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西文图书2.Customer intimacy : pick your partners, shape your culture, win together / F713.5/E223
馆藏复本:1
可借复本:1 by Fred Wiersema
Knowledge Exchange, c1996
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西文图书3.Best face forward : why companies must improve their service interfaces with customers / F713.5/E162
馆藏复本:1
可借复本:1 Jeffrey F. Rayport, Bernard J. Jaworski.
Harvard Business School Press, c2005.
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西文图书4.Total access : giving customers what they want in an anytime, anywhere world / F713.5/E164
馆藏复本:1
可借复本:1 Regis McKenna.
Harvard Business School Press, c2002.
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西文图书5.The handbook of Key customer relationship management : the definitive guide to winning, managing... F713.3-62/E1
馆藏复本:1
可借复本:1 Ken Burnett.
Prentice Hall, 2001.
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西文图书6.Services marketing : integrating customer focus across the firm / 2nd ed. F719/E14
馆藏复本:1
可借复本:1 Valarie A. Zeithaml, Mary Jo Bitner.
Irwin/McGraw-Hill, c2000.
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西文图书7.What customers value most : how to achieve business transformation by focusing on processes that... F713.52/E20
馆藏复本:1
可借复本:1 Stanley A. Brown.
J. Wiley, c1995.
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西文图书8.No-nonsense marketing : 101 practical ways to win and keep customers / F713.56/E13
馆藏复本:1
可借复本:1 Victor H. Prushan.
Wiley, c1997.
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西文图书9.Magnet marketing : the ultimate strategy for attracting and holding customers / F713.5/E160
馆藏复本:1
可借复本:1 John R. Graham with Steven J. Bennett.
Wiley, c1991.
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西文图书10.Customer service : extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, Ameri... F713.52/E21
馆藏复本:1
可借复本:1 edited by Fred Wiersema.
HarperBusiness, c1998.
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西文图书11.Breakthrough customer service : best practices of leaders in customer support / F713.55/E37
馆藏复本:1
可借复本:1 editor and contributor Stanley A. Brown.
J. Wiley & Sons Canada, 1997.
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西文图书12.The Nordstrom way : the inside story of America's # 1 customer service company / F713.55/E43
馆藏复本:1
可借复本:1 Robert Spector, Patrick D. McCarthy.
Wiley, c1995.
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西文图书13.The discipline of market leaders : choose your customers, narrow your focus, dominate your market / F713.50/E80
馆藏复本:1
可借复本:1 Michael Treacy and Fred Wiersema.
Addison-Wesley Pub. Co., c1995.
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西文图书14.Marketing services : competing through quality / F713.8/E35
馆藏复本:1
可借复本:1 Leonard L. Berry, A. Parasuraman.
Free Press ; c1991.
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西文图书15.Branded customer service : the new competitive edge / F713.3/E39
馆藏复本:1
可借复本:1 Janelle Barlow and Paul Stewart.
Berrett-Koehler, c2004.
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西文图书16.Customer bonding : pathway to lasting customer loyalty / F713.52/E7
馆藏复本:1
可借复本:1 Richard Cross and Janet Smith.
NTC Business Books, c1995.
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西文图书17.The experience economy : work is theatre & every business a stage / F273.2/E19
馆藏复本:1
可借复本:1 B. Joseph Pine II, James H. Gilmore.
Harvard Business School Press, c1999.
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西文图书18.Customers.com : how to create a profitable business strategy for the Internet and beyond / 1st ed. F713.36/E34
馆藏复本:1
可借复本:1 Patricia B. Seybold with Ronni T. Marshak.
Times Business, c1998.
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西文图书19.How to really deliver superior customer service / Second edition. F274/E12
馆藏复本:1
可借复本:1 [edited by John R. Halbrooks].
Inc. Magazine, [1996]
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西文图书20.Service breakthroughs : changing the rules of the game / F713/E4
馆藏复本:1
可借复本:1 James L. Heskett, W. Earl Sasser, Jr., Christopher W.L. Hart.
Free Press ; c1990.
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