机读格式显示(MARC)
- 000 00898nam a2200301 a 4500
- 008 500101s1991 enka 001 0 eng d
- 020 __ |a 0471008583 (pbk)
- 035 __ |a CURL **9900b9505886**(BLi) from orlc161
- 100 1_ |a Wilson, Jerry R., |d 1944-2005
- 245 10 |a Word-of-mouth marketing / |c Jerry R. Wilson
- 260 __ |a New York ; |a Chichester : |b Wiley, |c 1991
- 300 __ |a xv, 256 p. ; |c 24 cm
- 650 _0 |a Customer services |z United States |x Public opinion
- 650 _0 |a Consumer satisfaction |z United States
- 650 _0 |a Consumer behavior |z United States
- 650 _0 |a Employee motivation |z United States
- 650 _0 |a Advertising |z United States