检索到 59 条 主题词=CONSUMER BEHAVIOR 的结果
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西文图书1.Consumer behavior = 消费者行为学 / 8th ed. F713.55/E1
馆藏复本：5
可借复本：5 Leon G. Schiffman, Leslie Lazar Kanuk.
清华大学出版社, c2004.
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西文图书2.Customers for life : How to turn that onetime buyer into a lifetime customer / F713.55/E63
馆藏复本：1
可借复本：1 Carl Sewell and Paul B.Brown.
Pocket books, 1998.
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西文图书3.Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / 1st... F713.5/E227
馆藏复本：1
可借复本：1 by Lisa Fortini-Campbell.
The Copy Workshop, c1992.
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西文图书4.Why people buy things they don't need : F713.5/E233
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可借复本：1 Pamela N. Danziger.
Paramount Market publishing, c2002.
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西文图书5.Brands & advertising : how advertising effectiveness influences brand equity/ F713.56/E16
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可借复本：1 Giep Franzen.
Admap Publications, 1999.
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西文图书6.Pro logo : brands as a factor of progress / F719/E16
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可借复本：1 Michel Chevalier and G茅rald Mazzalovo ; [translation: Joe LaCour]
Palgrave Macmillan, 2004
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西文图书7.The end of shops : social buying and the battle for the customer / F713.36/E60
馆藏复本：1
可借复本：1 Cor Molenaar.
Gower, c2013.
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西文图书8.Branded? / F713.55/E59
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可借复本：1 Gareth Williams
V&A, 2000
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西文图书9.Consumer.ology : the market research myth, the truth about consumers and the psychology of shoppi... F713.55/E57
馆藏复本：1
可借复本：1 Philip Graves
Nicholas Brealey, 2010
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西文图书10.Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / F713.55/E56
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可借复本：1 Bernice Kanner
McGraw-Hill, c2004
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西文图书11.Inside consumption : consumer motives, goals, and desires / F713.55/E50
馆藏复本：1
可借复本：1 edited by S. Ratneshwar and David Glen Mick.
Routledge, 2005.
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西文图书12.An introduction to consumer behavior F713.55/E52
馆藏复本：1
可借复本：1 [by] James U. McNeal.
Wiley [1973]
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西文图书13.The consistent consumer : predicting future behavior through lasting values / F713.55/E51
馆藏复本：1
可借复本：1 Ken Beller, Steve Weiss, and Louis Patler.
Dearborn Trade Pub., c2005.
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西文图书14.The essence of consumer behaviour / F713.55/E38
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可借复本：1 Jim Blythe.
Prentice Hall, 1997.
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西文图书15.Understanding consumer decision making : the means-end approach to marketing and advertising stra... F036.3/E1
馆藏复本：1
可借复本：1 edited by Thomas J. Reynolds, Jerry C. Olson.
L. Erlbaum, c2001.
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西文图书16.Predatory marketing : what everyone in business needs to know to win today's consumer / 1st ed. F713.50/E106
馆藏复本：1
可借复本：1 C. Britt Beemer, with Robert L. Shook.
William Morrow & Co., c1997.
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西文图书17.The observational research handbook : understanding how consumers live with your product / F737.123/E10
馆藏复本：1
可借复本：1 Bill Abrams.
NTC Business Books, c2000.
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西文图书18.The new marketing era : marketing to the imagination in a technology driven world / F713.5/E165
馆藏复本：1
可借复本：1 Paul Postma.
McGraw-Hill, c1999.
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西文图书19.Consumer behavior; contemporary research in action F713.5/E190
馆藏复本：1
可借复本：1 [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.
Houghton Mifflin [1970, c1971]
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西文图书20.Consumer behavior : theoretical sources / F713.55/E45
馆藏复本：1
可借复本：1 edited by Scott Ward [and] Thomas S. Robertson.
Prentice-Hall, 1973.
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