机读格式显示(MARC)
- 000 00927pam a2200289 a 4500
- 008 920423r19911988nyua b 001 0 eng
- 050 10 |a HD69.B7 |b C47 1991
- 100 1_ |a Charmasson, Henri
- 240 10 |a Name is the game
- 245 14 |a The name's the thing : |b creating the perfect name for your company or product / |c Henri Charmasson
- 250 __ |a 1st Amacom pbk. ed
- 260 __ |a New York : |b Amacom, |c 1991
- 300 __ |a xiv, 171 p. : |b ill. ; |c 23 cm
- 500 __ |a Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988
- 504 __ |a Includes bibliographical references (p. 157) and index
- 650 _0 |a Brand name products
- 740 0_ |a Name is the thing