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Online Public Access Catalogue

题名/责任者:

Designing identity : graphic design as a business strategy / [edited by] Marc English.

出版发行项:

Gloucester, Mass. : Rockport Publishers ; Cincinnati, Ohio : Distributed by North Light Books, c1998.

ISBN:

1564963888

载体形态项:

144 p. : col. ill. ; 24 cm.

变异题名:

Graphic design as a business strategy

附加个人名称:

English, Marc.

论题主题:

Advertising.

论题主题:

Corporate image.

论题主题:

Commercial art.

论题主题:

Graphic design (Typography)

论题主题:

Graphic arts.

论题主题:

Printing.

论题主题:

House organs.

论题主题:

Pamphlets-Design.

中图法分类号:

F713

内容附注:

A means to an end : communication, community, commerce, and culture / Marc English -- Logos, flags, and escutcheons : elements of effective corporate symbols / Paul Rand -- Corporate : the global approach / Sametz Blackstone -- Hospitality : design for destination / Clement Mok -- Product : beyond nuts and bolts / Skolos Wedell -- Recreation : carving a niche / JDK Design -- Retail : the details count / Adams, Morioka.

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