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西文图书1.Corporate image and identity strategies : designing the corporate future / F760.5/E27
馆藏复本:1
可借复本:1 Peter Steidl, Earry Emery.
Business & Professional Pub, .1997
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西文图书2.American corporate identity 6 J534(712)/E1
馆藏复本:1
可借复本:1 David E. Carter, Dennis A.Hogan.
Art Direction, 1991.
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西文图书3.Pro logo : brands as a factor of progress / F719/E16
馆藏复本:1
可借复本:1 Michel Chevalier and G茅rald Mazzalovo ; [translation: Joe LaCour]
Palgrave Macmillan, 2004
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西文图书4.4-D branding : cracking the corporate code of the network economy / F760.5/E22
馆藏复本:1
可借复本:1 Thomas Gad ; with a foreword by Richard Branson.
Financial Times Prentice Hall, 2001.
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西文图书5.Designing corporate identity : graphic design as a business strategy / J534/E3
馆藏复本:1
可借复本:1 Pat Matson Knapp.
Rockport, c2001.
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西文图书6.Worldwide identity : inspired design from forty countries / F270/E48
馆藏复本:1
可借复本:1 Robert L. Peters
Rockport, c2005
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西文图书7.Designing identity : graphic design as a business strategy / F713/E33
馆藏复本:1
可借复本:1 [edited by] Marc English.
Rockport Publishers ; c1998.
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西文图书8.Marketing corporate image : the company as your number one product / F270/E43
馆藏复本:1
可借复本:1 James R. Gregory with Jack G. Wiechmann.
NTC Business Books, 1996, c1991.
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西文图书9.Image marketing : using public perceptions to attain business objectives / F713/E26
馆藏复本:1
可借复本:1 Joe Marconi.
NTC Business Books ; c1996.
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西文图书10.Corporate community relations : the principle of the neighbor of choice / C939/E3
馆藏复本:1
可借复本:1 Edmund M. Burke ; foreword by Raymond V. Gilmartin.
Quorum Books, 1999.
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西文图书11.There's no business that's not show business : marketing in an experience culture / F713.5/E94
馆藏复本:1
可借复本:1 Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
Financial Times Prentice Hall, c2004.
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西文图书12.Driving brand value : using integrated marketing to manage profitable stakeholder relationships / F273.2/E14
馆藏复本:1
可借复本:1 Tom Duncan, Sandra Moriarty
McGraw-Hill, c1997
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西文图书13.Reputation : realizing value from the corporate image / F270/E41
馆藏复本:1
可借复本:1 Charles J. Fombrun.
Harvard Business School Press, c1996.
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西文图书14.Corporate social responsibility : doing the most good for your company and your cause / F272-05/E3
馆藏复本:1
可借复本:1 Philip Kotler and Nancy Lee.
Wiley, c2005.
(0) 馆藏 -
西文图书15.Trump University branding 101 : how to build the most valuable asset of any business / F713.5/E19
馆藏复本:2
可借复本:2 Don Sexton.
Wiley, c2008.
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西文图书16.Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / F273/E6
馆藏复本:1
可借复本:1 Joe Calloway.
J. Wiley, c2003.
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