机读格式显示(MARC)
- 000 01523cam a22003614a 4500
- 008 060629s1998 maua 000 0 eng c
- 035 __ |a (OCoLC)ocm38889276
- 040 __ |a JRQ |c JRQ |d DAY |d PMC |d UIU |d IQU |d UKM |d BAKER |d DLC
- 050 00 |a HF5823 |b .D475 1998
- 245 00 |a Designing identity : |b graphic design as a business strategy / |c [edited by] Marc English.
- 246 30 |a Graphic design as a business strategy
- 260 __ |a Gloucester, Mass. : |b Rockport Publishers ; |a Cincinnati, Ohio : |b Distributed by North Light Books, |c c1998.
- 300 __ |a 144 p. : |b col. ill. ; |c 24 cm.
- 505 0_ |a A means to an end : communication, community, commerce, and culture / Marc English -- Logos, flags, and escutcheons : elements of effective corporate symbols / Paul Rand -- Corporate : the global approach / Sametz Blackstone -- Hospitality : design for destination / Clement Mok -- Product : beyond nuts and bolts / Skolos Wedell -- Recreation : carving a niche / JDK Design -- Retail : the details count / Adams, Morioka.
- 650 _0 |a Corporate image.
- 650 _0 |a Commercial art.
- 650 _0 |a Graphic design (Typography)
- 650 _4 |a Pamphlets |x Design.