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Online Public Access Catalogue

题名/责任者:

Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.

出版发行项:

New York : McGraw-Hill, c2003.

ISBN:

0071393099 (acid-free)

载体形态项:

xii, 228 p. : ill. ; 21 cm.

个人责任者:

Perry, Alycia.

附加个人名称:

Wisnom, David.

论题主题:

Brand name products.

论题主题:

Brand name products-Marketing-Management.

论题主题:

Trademarks-Design.

论题主题:

Advertising-Brand name products.

中图法分类号:

F760.5

书目附注:

Includes bibliographical references (p. 217-218) and index.

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