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西文图书1.American corporate identity 6 J534(712)/E1
馆藏复本:1
可借复本:1 David E. Carter, Dennis A.Hogan.
Art Direction, 1991.
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西文图书2.International logos & trademarks 5th ed F760.5/E24
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可借复本:1
Supon Design Group, c2001
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西文图书3.4-D branding : cracking the corporate code of the network economy / F760.5/E22
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可借复本:1 Thomas Gad ; with a foreword by Richard Branson.
Financial Times Prentice Hall, 2001.
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西文图书4.Brand aid : an easy reference guide to solving your toughest branding problems and strengthening... F713.5/E170
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可借复本:1 Brad VanAuken.
American Management Association, c2003.
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西文图书5.From brand vision to brand evaluation : strategically building and sustaining brands / F273.2/E22
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可借复本:1 Leslie de Chernatony
Butterworth-Heinemann, 2001
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西文图书6.Before the brand : creating the unique DNA of an enduring brand identity / F760.5/E14
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可借复本:1 Alycia Perry with David Wisnom, III.
McGraw-Hill, c2003.
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西文图书7.Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / F760.5/E8
馆藏复本:1
可借复本:1 Judith Lynne Zaichkowsky.
Quorum Books, 1995.
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西文图书8.Trademarks : legal and business aspects / F760.5/E4
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可借复本:1 editors, Dennis Campbell, Hubert J. Harmeling, Eric P.A. Keyzer.
Kluwer Law and Taxation Publishers, 1994.
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