珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

出版发行项:

Singapore : John Wiley & Sons (Asia), 2003.

ISBN:

0470820578

载体形态项:

xvi, 215 p. : ill. ; 24 cm.

个人责任者:

Blair, Mark.

附加个人名称:

Armstrong, Richard.

附加个人名称:

Murphy, Mike.

论题主题:

Communication in marketing-Asia.

论题主题:

Brand name products-Asia-Marketing.

中图法分类号:

F713.50

一般附注:

Includes index.

豆瓣简介：