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西文图书1.Developing a creative and innovative integrated marketing communications plan : a working model / F713.50/E123
馆藏复本:1
可借复本:1 James R. Ogden.
Prentice Hall, c1998.
(0) 馆藏 -
西文图书2.Marketing communication; modern promotional strategy F713.3/E71
馆藏复本:1
可借复本:1 [by] Frederick E. Webster, Jr.
Ronald Press Co. [1971]
(0) 馆藏 -
西文图书3.Business to business communications handbook / F713.50/E117
馆藏复本:1
可借复本:1 Fred R. Messner
NTC Business Books in conjunction with the Association of National Advertisers, [1992]
(0) 馆藏 -
西文图书4.Forensic marketing : optimizing results from marketing communication : the essential guide / F713.5/E203
馆藏复本:1
可借复本:1 Gavin Barrett.
McGraw-Hill, c1995.
(0) 馆藏 -
西文图书5.Introduction to marketing communication : an integrated approach / F713.5/E191
馆藏复本:1
可借复本:1 John Burnett, Sandra Moriarty.
Prentice Hall, c1998.
(0) 馆藏 -
西文图书6.Marketing for the new millennium : applying new techniques / 1st ed. F713.5/E159
馆藏复本:1
可借复本:1 Jay W. Tolman.
Oasis Press, c1998.
(0) 馆藏 -
西文图书7.Marketing communications : integrated theory, strategy & tactics / F713.51/E8
馆藏复本:1
可借复本:1 James G. Hutton, Francis J. Mulhern.
Pentagram Pub., c2002.
(0) 馆藏 -
西文图书8.Value-added public relations : the secret weapon of integrated marketing / C912.3/E10
馆藏复本:1
可借复本:1 Thomas L. Harris ; foreword by Philip Hotler.
NTC Business Books, c1998.
(0) 馆藏 -
西文图书9.Exposure! : how to market so your message is unavoidable / F713.50/E55
馆藏复本:1
可借复本:1 Kevin B. Tynan.
Dartnell, c1997.
(0) 馆藏 -
西文图书10.Space race : an inside view of the future of communications planning / F713.5/E68
馆藏复本:1
可借复本:1 Jim Taylor.
John Wiley, c2005.
(0) 馆藏 -
西文图书11.Mobile marketing : the message revolution / F626/E1
馆藏复本:1
可借复本:1 Matt Haig.
Kogan Page, 2002.
(0) 馆藏 -
西文图书12.Strategies for implementing integrated marketing communications / F713.52/E13
馆藏复本:1
可借复本:1 Larry Percy.
NTC Business Books, 1997.
(0) 馆藏 -
西文图书13.Communities dominate brands : Business and marketing challenges for the 21st century / F713.50/E57
馆藏复本:1
可借复本:1 Tomi T. Ahonen and Alan Moore.
Futuretext, 2005.
(0) 馆藏 -
西文图书14.Strategic marketing communications : new ways to build and integrate communications / revised ed. F713.5/E42
馆藏复本:1
可借复本:1 Paul Smith, Chris Berry and Alan Pulford.
Kogan Page, c1999.
(0) 馆藏 -
西文图书15.The 360 degree brand in Asia : creating more effective marketing communications / F713.50/E42
馆藏复本:1
可借复本:1 by Mark Blair, Richard Armstrong, Mike Murphy.
John Wiley & Sons (Asia), 2003.
(0) 馆藏 -
西文图书16.Managing sales leads : how to turn every prospect into a customer / F713.3/E21
馆藏复本:1
可借复本:1 Bob Donath ... [et al.].
NTC Business Books, c1995
(0) 馆藏 -
西文图书17.POP! : stand out in any crowd / 1st ed. F713.8/E10
馆藏复本:1
可借复本:1 Sam Horn.
Perigee, c2006.
(0) 馆藏

