机读格式显示(MARC)

• 000 00953cam a2200313 a 4500

• 001 0000373828

• 003 CAL

• 005 20190927155700.0

• 008 030313s2003 si a b 001 0 eng d

• 010 __ |a 2003268929

• 020 __ |a 0470820578

• 040 __ |a MSA |c MSA |d DLC

• 042 __ |a lccopycat

• 043 __ |a a------

• 050 00 |a HF5415.123 |b .B555 2003

• 082 00 |a 658.8/0095 |2 21

• 090 __ |a F713.50/E42

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022004011457

• 100 1_ |a Blair, Mark.

• 245 14 |a The 360 degree brand in Asia : |b creating more effective marketing communications / |c by Mark Blair, Richard Armstrong, Mike Murphy.

• 260 __ |a Singapore : |b John Wiley & Sons (Asia), |c 2003.

• 300 __ |a xvi, 215 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Communication in marketing |z Asia.

• 650 _0 |a Brand name products |z Asia |x Marketing.

• 700 1_ |a Armstrong, Richard.

• 700 1_ |a Murphy, Mike.

• 920 __ |a 222016 |z 1