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Online Public Access Catalogue

题名/责任者:

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

版本说明:

7th ed.

出版发行项:

Homewood, IL : Irwin, c1991.

ISBN:

0256082049 (hbk.)

载体形态项:

xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm.

丛编说明:

The Irwin series in marketing

个人责任者:

Engel, James F.

附加个人名称:

Warshaw, Martin R.

附加个人名称:

Kinnear, Thomas C.

论题主题:

Marketing.

论题主题:

Advertising.

论题主题:

Marketing-Management.

中图法分类号:

F713

科图法分类号:

29.419

书目附注:

Includes bibliographical references (p. 738-739) and index.

豆瓣简介：