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西文图书1.Promotional strategy : managing the marketing communications process / 7th ed. F713/E36
馆藏复本:1
可借复本:1 James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Irwin, c1991.
(0) 馆藏 -
西文图书2.Contemporary cases in consumer behavior / F713.55/E42
馆藏复本:1
可借复本:1 Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk.
Dryden Press, c1977.
(0) 馆藏 -
西文图书3.Essentials of consumer behavior / F713.55/E22
馆藏复本:1
可借复本:1 Carl E. Block, Kenneth J. Roering.
Dryden Press, c1976.
(0) 馆藏 -
中文图书4.消费者行为学 F713.55/16
馆藏复本:1
可借复本:1 (美) 罗格·D.布莱克韦尔, 保罗·W.米尼德, 詹姆斯·F.恩格尔著
机械工业出版社 2003
(0) 馆藏

