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西文图书1.Promotional strategy : managing the marketing communications process / 7th ed. F713/E36
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可借复本:1 James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Irwin, c1991.
(0) 馆藏 -
西文图书2.Principles of marketing / F014.3/E3
馆藏复本:1
可借复本:1 Thomas C. Kinnear, Kenneth L. Bernhardt.
Scott, Foresman, c1983.
(0) 馆藏 -
西文图书3.Cases in marketing management / 7th ed. F713.50/E11
馆藏复本:6
可借复本:6 Kenneth L. Bernhardt, Thomas C. Kinnear = 营销管理案例 /肯尼斯·L. 伯恩哈德特,托马斯·C. 肯尼尔.
东北财经大学出版社, 1998.
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