MARC状态：审校 文献类型：西文图书 浏览次数：47
- 题名/责任者:
- What is brand equity, anyway? : selected papers on brands and advertising / by Paul Feldwick.
- 出版发行项:
- Oxfordshire : World Advertising Research Center, 2002.
- ISBN:
- 1841161098 (pbk.)
- 载体形态项:
- xi, 148 p. : ill. ; 24 cm.
- 个人责任者:
- Feldwick, Paul.
- 论题主题:
- Brand name products-Valuation.
- 论题主题:
- Intangible property-Valuation.
- 论题主题:
- Brand name products-Research.
- 论题主题:
- Advertising-Research.
- 论题主题:
- Brand loyalty.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F713.8/E36 | E000026987 | 2002. |  外文阅览区
|
可借 | 外文阅览区 |
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