机读格式显示(MARC)

• 000 00959cam a22003014a 4500

• 001 0000374199

• 005 20190930100600.0

• 008 020508s2002 enka b 001 0 eng

• 010 __ |a 2003464438

• 020 __ |a 1841161098 (pbk.)

• 035 __ |a (UkLWHE)e000541118

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b F45 2002

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F713.8/E36

• 093 __ |a F713.8 |2 5

• 100 1_ |a Feldwick, Paul.

• 245 10 |a What is brand equity, anyway? : |b selected papers on brands and advertising / |c by Paul Feldwick.

• 260 __ |a Oxfordshire : |b World Advertising Research Center, |c 2002.

• 300 __ |a xi, 148 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Brand name products |x Valuation.

• 650 _0 |a Intangible property |x Valuation.

• 650 _0 |a Brand name products |x Research.

• 650 _0 |a Advertising |x Research.

• 650 _0 |a Brand loyalty.

• 920 __ |a 222016 |z 1