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西文图书1.Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of re... F713.55/E29
馆藏复本:1
可借复本:1 by William J. McEwen.
Gallup, c2005.
(0) 馆藏 -
西文图书2.What is brand equity, anyway? : selected papers on brands and advertising / F713.8/E36
馆藏复本:1
可借复本:1 by Paul Feldwick.
World Advertising Research Center, 2002.
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西文图书3.Beyond the brand : why engaging the right customers is essential to winning in business / F273/E9
馆藏复本:1
可借复本:1 John Winsor.
Dearborn Trade Pub., c2004.
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