MARC状态：审校 文献类型：西文图书 浏览次数：68
- 题名/责任者:
- The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, and Bob Dorf.
- 版本说明:
- 1st ed.
- 出版发行项:
- New York : Currency Doubleday, c1999.
- ISBN:
- 038549369X
- 载体形态项:
- xxiv, 406 p. ; 23 cm.
- 变异题名:
- 1 to 1 fieldbook
- 个人责任者:
- Peppers, Don.
- 附加个人名称:
- Rogers, Martha, Ph.D.
- 附加个人名称:
- Dorf, Bob.
- 论题主题:
- Market segmentation.
- 论题主题:
- Consumers' preferences.
- 论题主题:
- Relationship marketing.
- 中图法分类号:
- F713.3
- 书目附注:
- Includes bibliographical references (p. 377-392) and index.
全部MARC细节信息>>
外文阅览区