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检索到 18 条 主题词=MARKET SEGMENTATION 的结果    

 


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  1. 西文图书1.Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / F713.5/E258

    馆藏复本：1
    可借复本：1     W. Chan Kim, Renée Mauborgne.
    Harvard Business School Press, c2005.
    (0) 馆藏

  2. 西文图书2.Marketing strategies for the mature market / F713.5/E153

    馆藏复本：1
    可借复本：1     George P. Moschis.
    Quorum Books, 1994.
    (0) 馆藏

  3. 西文图书3.Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming se... F713.50/E78

    馆藏复本：1
    可借复本：1     Carol M. Morgan, Doran J. Levy.
    Probus Pub. Co., c1993.
    (0) 馆藏

  4. 西文图书4.Marketing to the mindset of boomers and their elders / F713.54/E1

    馆藏复本：1
    可借复本：1     Carol M. Morgan and Doran J. Levy.
    Attitudebase, c2002.
    (0) 馆藏

  5. 西文图书5.The discipline of market leaders : choose your customers, narrow your focus, dominate your market / F713.50/E80

    馆藏复本：1
    可借复本：1     Michael Treacy and Fred Wiersema.
    Addison-Wesley Pub. Co., c1995.
    (0) 馆藏

  6. 西文图书6.Enterprise one to one : tools for competing in the interactive age / 1st ed. F713.50/E77

    馆藏复本：1
    可借复本：1     Don Peppers and Martha Rogers.
    Currency Doubleday, c1997.
    (0) 馆藏

  7. 西文图书7.Beyond mind games : the marketing power of psychographics / F713.5/E120

    馆藏复本：1
    可借复本：1     Rebecca Piirto.
    American Demographics Books, 1991.
    (0) 馆藏

  8. 西文图书8.After fifty : how the baby boom will redefine the mature market / F713.5/E109

    馆藏复本：1
    可借复本：1     edited by Leslie M. Harris
    Paramount Market Pub., 2003
    (0) 馆藏

  9. 西文图书9.Divide and conquer : target your customers through market segmentation / F737.123/E3

    馆藏复本：1
    可借复本：1     Harry Webber.
    John Wiley & Sons, c1998.
    (0) 馆藏

  10. 西文图书10.Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions / 2nd ed F713.5/E72

    馆藏复本：1
    可借复本：1     Brent Green
    Paramount Market, c2005
    (0) 馆藏

  11. 西文图书11.The one to one future : building relationships one customer at a time / 1st ed. F713.50/E66

    馆藏复本：1
    可借复本：1     Don Peppers and Martha Rogers.
    Currency Doubleday, 1993.
    (0) 馆藏

  12. 西文图书12.One-to-one Web marketing : build a relationship marketing strategy one customer at a time / 2nd ed. F713.50/E56

    馆藏复本：1
    可借复本：1     Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke.
    Wiley, c2001.
    (0) 馆藏

  13. 西文图书13.Selling to a segmented market : the lifestyle approach / F713.50/E50

    馆藏复本：1
    可借复本：1     Chester A. Swenson.
    NTC Business Books, 1992.
    (0) 馆藏

  14. 西文图书14.Market segmentation : using demographics, psychographics, and other niche marketing techniques to... F713/E20

    馆藏复本：1
    可借复本：1     Art Weinstein.
    Probus Pub. Co., c1994.
    (0) 馆藏

  15. 西文图书15.Segementing the women's market : using niche marketing to understand and meet the diverse needs o... F713.50/E36

    馆藏复本：1
    可借复本：1     E. Janice Leeming, Cynthia F. Tripp
    Probus, [1994]
    (0) 馆藏

  16. 西文图书16.The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / 1st... F713.3/E29

    馆藏复本：1
    可借复本：1     Don Peppers, Martha Rogers, and Bob Dorf.
    Currency Doubleday, c1999.
    (0) 馆藏

  17. 西文图书17.Blue ocean strategy : how to create uncontested market space and make the competition irrelevant... F76/E2

    馆藏复本：3
    可借复本：3     W. Chan Kim, Renée Mauborgne.
     
    (0) 馆藏

  18. 西文图书18.Renovate before you innovate : why doing the new thing might not be the right thing / F713.5/E3

    馆藏复本：5
    可借复本：5     Sergio Zyman with Armin A. Brott.
    Portfolio, 2004.
    (0) 馆藏

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