机读格式显示(MARC)

• 000 00989cam a2200325 a 4500

• 001 0000373701

• 003 CAL

• 005 20190927100600.0

• 008 050704s1999 nyu b 001 0 eng

• 010 __ |a 98038165

• 020 __ |a 038549369X

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.3/E29

• 093 __ |a F713.3 |2 5

• 099 __ |a CAL 0220110127065m

• 100 1_ |a Peppers, Don.

• 245 14 |a The one to one fieldbook : |b the complete toolkit for implementing a 1 to 1 marketing program / |c Don Peppers, Martha Rogers, and Bob Dorf.

• 246 3_ |a 1 to 1 fieldbook

• 250 __ |a 1st ed.

• 260 __ |a New York : |b Currency Doubleday, |c c1999.

• 300 __ |a xxiv, 406 p. ; |c 23 cm.

• 504 __ |a Includes bibliographical references (p. 377-392) and index.

• 650 _0 |a Market segmentation.

• 650 _0 |a Consumers' preferences.

• 650 _0 |a Relationship marketing.

• 700 1_ |a Rogers, Martha, |c Ph.D.

• 700 1_ |a Dorf, Bob.

• 920 __ |a 235010 |z 2

• 920 __ |a 430102 |z 2

• 998 __ |a SDUWH