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Online Public Access Catalogue

题名/责任者:

There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

出版发行项:

Upper Saddle River, NJ : Financial Times Prentice Hall, c2004.

ISBN:

0130471194

载体形态项:

xxxiii, 279, [4] p. : ill. ; 24 cm.

丛编题名:

Financial Times Prentice Hall books

个人责任者:

Schmitt, Bernd.

附加个人名称:

Rogers, David L., 1970-

附加个人名称:

Vrotsos, Karen, 1960-

论题主题:

Branding (Marketing)

论题主题:

Corporate image.

论题主题:

Customer relations.

中图法分类号:

F713.5

一般附注:

Includes index.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/fy042/2003050877.html    

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