机读格式显示(MARC)

• 000 01059cam a22003134a 4500

• 090 __ |a F713.5/E94

• 093 __ |a F713.5 |2 5

• 001 0000374021

• 005 20190929151300.0

• 008 030501s2004 njua 001 0 eng

• 010 __ |a 2003050877

• 020 __ |a 0130471194

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .S344 2004

• 082 00 |a 659.1/52 |2 21

• 100 1_ |a Schmitt, Bernd.

• 245 10 |a There's no business that's not show business : |b marketing in an experience culture / |c Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

• 260 __ |a Upper Saddle River, NJ : |b Financial Times Prentice Hall, |c c2004.

• 300 __ |a xxxiii, 279, [4] p. : |b ill. ; |c 24 cm.

• 440 _0 |a Financial Times Prentice Hall books

• 500 __ |a Includes index.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Corporate image.

• 650 _0 |a Customer relations.

• 700 1_ |a Rogers, David L., |d 1970-

• 700 1_ |a Vrotsos, Karen, |d 1960-

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/fy042/2003050877.html

• 920 __ |a 222016 |z 1