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Online Public Access Catalogue

题名/责任者:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty

出版发行项:

New York : McGraw-Hill, c1997

ISBN:

0786308222

载体形态项:

xix, 284 p. : ill. ; 24 cm

个人责任者:

Duncan, Tom (Thomas R.)

附加个人名称:

Moriarty, Sandra E. (Sandra Ernst)

论题主题:

Brand name products-Marketing-Management

论题主题:

Brand name products-Marketing-Management-Case studies

论题主题:

Corporate image-Case studies

中图法分类号:

F273.2

书目附注:

Includes bibliographical references and index

豆瓣简介：