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西文图书1.Introduction to marketing communication : an integrated approach / F713.5/E191
馆藏复本:1
可借复本:1 John Burnett, Sandra Moriarty.
Prentice Hall, c1998.
(0) 馆藏 -
西文图书2.Driving brand value : using integrated marketing to manage profitable stakeholder relationships / F273.2/E14
馆藏复本:1
可借复本:1 Tom Duncan, Sandra Moriarty
McGraw-Hill, c1997
(0) 馆藏 -
西文图书3.Advertising : principles & practice = 广告学 : 原理与实践 / 4th ed. F713.8/E9
馆藏复本:5
可借复本:5 William Wells, John Burnett, Sandra Moriarty.
清华大学出版社, 1999.
(0) 馆藏

