机读格式显示(MARC)

• 000 01012cam a2200301 a 4500

• 001 0000373945

• 003 OCoLC

• 005 20190929110800.0

• 008 970121s1997 nyua b 001 0 eng

• 010 __ |a 97001667

• 020 __ |a 0786308222

• 035 __ |a .b4593325x

• 040 __ |a DLC |c DLC |d C#P

• 050 00 |a HF5415.13 |b .D845 1997

• 050 00 |a HF5415.13 |b .D845 1997

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F273.2/E14

• 093 __ |a F273.2 |2 4

• 100 1_ |a Duncan, Tom |q (Thomas R.)

• 245 10 |a Driving brand value : |b using integrated marketing to manage profitable stakeholder relationships / |c Tom Duncan, Sandra Moriarty

• 260 __ |a New York : |b McGraw-Hill, |c c1997

• 300 __ |a xix, 284 p. : |b ill. ; |c 24 cm

• 504 __ |a Includes bibliographical references and index

• 650 _0 |a Brand name products |x Marketing |x Management

• 650 _0 |a Brand name products |x Marketing |x Management |x Case studies

• 650 _0 |a Corporate image |x Case studies

• 700 1_ |a Moriarty, Sandra E. |q (Sandra Ernst)

• 920 __ |a 222016 |z 1