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Online Public Access Catalogue

题名/责任者:

The observational research handbook : understanding how consumers live with your product / Bill Abrams.

出版发行项:

Lincolnwood, Ill. : NTC Business Books, c2000.

ISBN:

065800073X

载体形态项:

xxiv, 277 p. : ill. ; 24 cm.

个人责任者:

Abrams, Bill.

附加团体名称:

American Marketing Association.

论题主题:

Consumer behavior-United States.

论题主题:

Marketing-United States.

中图法分类号:

F737.123

一般附注:

At head of title: American Marketing Association.

书目附注:

Includes bibliographical references (p. 267-269) and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/mh041/99044308.html    

豆瓣简介：