机读格式显示(MARC)

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• 040 __ |a DLC |c DLC |d DLC

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• 090 __ |a F737.123/E10

• 093 __ |a F737.123 |2 4

• 099 __ |a CAL 022003184831

• 100 1_ |a Abrams, Bill.

• 245 14 |a The observational research handbook : |b understanding how consumers live with your product / |c Bill Abrams.

• 260 __ |a Lincolnwood, Ill. : |b NTC Business Books, |c c2000.

• 300 __ |a xxiv, 277 p. : |b ill. ; |c 24 cm.

• 500 __ |a At head of title: American Marketing Association.

• 504 __ |a Includes bibliographical references (p. 267-269) and index.

• 650 _0 |a Consumer behavior |z United States.

• 650 _0 |a Marketing |z United States.

• 710 2_ |a American Marketing Association.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh041/99044308.html

• 920 __ |a 222016 |z 1