MARC状态：审校 文献类型：西文图书 浏览次数：76
- 题名/责任者:
- Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna.
- 出版发行项:
- Boston, Mass. : Harvard Business School Press, c2002.
- ISBN:
- 1578512441 (cl.)
- 载体形态项:
- xv, 252 p. ; 24 cm.
- 个人责任者:
- McKenna, Regis.
- 论题主题:
- Customer services.
- 论题主题:
- Customer relations.
- 论题主题:
- Consumer satisfaction.
- 中图法分类号:
- F713.5
- 人大法分类号:
- 4910.13
- 书目附注:
- Includes bibliographical references (p. 227-236) and index.
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